Research Guides: MKT 420: Consumer Behavior: Home

Michael Schwartz Library

Resources

U.S. Census
For information on communities' demographics, income, housing, and education, there's no better place than the Census.

ReferenceUSA This link opens in a new window
Use the Consumer Database to run detailed demographic reports on the area of your choosing.

Consumer Expenditure Survey
Annual expenditures for product and service groups for a variety of consumer demographics.
Infoscout Numerator
Detailed demographic breakdown for brand name product consumers

Business Source Complete This link opens in a new window
Find articles by doing a keyword search for your consumer group and use additional keywords, like spending, buying, purchasing, etc.

Pew Research Center
Pew Research Center conducts survey research on various social topics such as media consumption and technology use.
General Social Survey
The GSS provides free survey data primarily on values and beliefs for the United States pupulation.
Roper Center for Public Opinion Research
The largest collection of poll data anywhere—1935 to present, all US polling firms, broad topical coverage of opinions and behavior on social issues, politics, pop culture, international affairs, and more. International and US datasets available for immediate download.

Michael Schwartz Library