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Zoo Attendance and Visitor Information
Report on international zoo attendance
Consumer Behavior 2017-2018
Public Opinion Resources
Roper Center for Public Opinion Research
The largest collection of poll data anywhere—1935 to present, all US polling firms, broad topical coverage of opinions and behavior on social issues, politics, pop culture, international affairs, and more. International and US datasets available for immediate download.
General Social Survey Data Explorer
The General Social Survey (GSS) is a project of NORC at the University of Chicago, with principal funding from the National Science Foundation. Since 1972, the GSS has been monitoring societal change and studying the growing complexity of American society.
Don't forget to consider utilizing the scholarly research that exists related to your research problem. While often times very specific (not to mention long or dense!), there is useful information to be found, whether about your audience, related institutions or companies, or even inspiration for primary research methods.
Try searches like Zoos AND (consumer OR customer OR visitor)