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Business Source Complete This link opens in a new window
Search for research and information about different products, markets, and demographics
Academic Search Complete (1984-) This link opens in a new window
You can make use of other research databases like Academic Search Complete to gain insight in to your intended market as well.
ReferenceUSA This link opens in a new window
Use the Consumer/Lifestyles database
IBISWorld This link opens in a new window
Provides business reports in industry market research, industry risk ratings, company research, global industry research, and economic and demographic data. Excessive downloads from IBISWorld will trigger an access block. Please be judicious.
Richard K. Miller & Associates publications
Richard K. Miller & Associates publications provide an in depth look at sales, trends, demographics, psychographics, and other pieces of market analysis. In addition to statistics and insights, RMK titles include references to other sources of information including surveys and trade organizations, which can provide additional information for specific industries or markets. The titles typically include at least 400 pages of information.
Richard K. Miller reports
Nielsen reports focus on consumer demographics, psychographics, and the media and goods that consumers consume. You may be asked to create a log in to download full reports.
Pew Research Center
Pew's reports are based off public opinion polls. The polls are not targeted at market research but can be used to gauge public trends.
Think With Google
Google uses case studies of businesses and consumer trends to demonstrate marketing principles using their tools.
MediaPost Research Briefs
Contains links to research studies on marketing topics
The "Who's Buying" series delivers comprehensive spending reports for product categories and different demographic segmentations.
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