Research Guides: A Guide To Entrepreneurship: Consumer and Marketing Reports

Michael Schwartz Library

Library Databases

Business Source Complete This link opens in a new window
Search for research and information about different products, markets, and demographics
Academic Search Complete This link opens in a new window
You can make use of other research databases like Academic Search Complete to gain insight in to your intended market as well.
ReferenceUSA This link opens in a new window
Use the Consumer/Lifestyles database
IBISWorld This link opens in a new window
Provides business reports in industry market research, industry risk ratings, company research, global industry research, and economic and demographic data. Excessive downloads from IBISWorld will trigger an access block. Please be judicious.

Richard K. Miller & Associates publications

Richard K. Miller & Associates publications provide an in depth look at sales, trends, demographics, psychographics, and other pieces of market analysis. In addition to statistics and insights, RMK titles include references to other sources of information including surveys and trade organizations, which can provide additional information for specific industries or markets. The titles typically include at least 400 pages of information.

Richard K. Miller reports

Free Reports

Nielsen Reports
Nielsen reports focus on consumer demographics, psychographics, and the media and goods that consumers consume. You may be asked to create a log in to download full reports.
Pew Research Center
Pew's reports are based off public opinion polls. The polls are not targeted at market research but can be used to gauge public trends.
Think With Google
Google uses case studies of businesses and consumer trends to demonstrate marketing principles using their tools.
Nielsen Topline Ratings
Radio listener share
MediaPost Research Briefs
Contains links to research studies on marketing topics

ESRI Tapestry ZIP Lookup
Lite version of the ESRI Tapestry market segmentation dataset
YouGov Audience Explorer
See characteristics of fans, customers, or users of brands, products, and other things.
InfoScout Numerator Reports
Demographics, spending behaviors, and channel data on brands sold in major retailers.

Government Information

American FactFinder
American FactFinder compiles a wealth of data from multiple sources. Reports can be generated by demographic and geographic variables.
Industry Snapshots
Summary overview of industry data
Census Business Builder
The CBB uses census data to bring you data about local markets and local competition.
Small Business Statistics
Guide to government data from the Small Business Administration

Consumer Expenditure Survey (Bureau of Labor Statistics)
How much are consumers spending on different products?

Michael Schwartz Library

A Guide To Entrepreneurship: Consumer and Marketing Reports

Library Databases

Facebook Marketing Data

Richard K. Miller & Associates publications

CSU Campus and Downtown

Free Reports

Government Information

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