Research Guides: MKT 431/531: Marketing Research: Short list

Michael Schwartz Library

Essential Resources

IBISWorld This link opens in a new window
Provides business reports in industry market research, industry risk ratings, company research, global industry research, and economic and demographic data. Excessive downloads from IBISWorld will trigger an access block. Please be judicious.
Business Source Complete This link opens in a new window
Index, abstracts, and full text covering scholarly business journals, business and industry news on management, economics, marketing, finance, accounting, international business and much more.
ReferenceUSA This link opens in a new window
Provides real-time access to directory information for 10.5 million businesses. Locate every business in the U.S. by company name, location, or type of business. In addition to contact information, ReferenceUSA provides full corporate affiliation linkage, multiple contact names, FAX and toll free numbers, single point mapping, and credit ratings.

American FactFinder
U.S. Census source for demographic information and some industry data.
Consumer Behavior - Richard K. Miller
Short, useful marketing reports on different marketing topics and consumer segments.
Census Industry Statistics Portal
Quick access to Census business information

Additional resources

InfoScout Numerator
If you are working with a major brand, you view some marketing analytics here. Most metrics are displayed on an index, not a percentage.
Think With Google
Google uses case studies of businesses and consumer trends to demonstrate marketing principles using their tools.
Cleveland Public Library - Market Share Reporter in Business Insights
You will need a CPL card to use this. Market Share Reporter provides brief market shares for different product and service categories, at the brand and company level.