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Nexis Uni This link opens in a new window
Containing more than 15,000 news, legal and business sources, Nexis Uni helps students find credible sources including: Print and online journals, television and radio broadcasts, newswires and blogs; Local, regional, national and international newspapers with deep archives; Extensive legal sources for federal and state cases and statutes, including U.S. Supreme Court decisions since 1790; Business information on more than 80 million U.S. and international companies and more than 75 million executives.
Mergent Online This link opens in a new window
Covers 10,000 public companies and their SEC filings. Includes U.S. and international annual reports.
Net Advantage from Standard & Poor (1999-) This link opens in a new window
Broad spectrum of industry, company and investment analysis including Industry Surveys, and Equity Research (formerly Stock Reports). Industry data sets include key ratios, benchmarks, constituents, financial metrics, etc. by sub-industry or geography (see Markets tab). Archived Industry Surveys included as far back as 1999 depending upon title continuity. Company data covers a global universe of over 3 million private and public companies.
Researching Brand Identity
Global Brand Database
Search for a brand's trademark, or search for brand images for a specific product/service class, etc. For many images, includes a description of certain design techniques or decisions.
U.S. Trademark Electronic Search
Search U.S. Trademarks for companies and brands. Includes images and brief descriptions of the design of brand images.
Internet Wayback Machine
Look at saved versions of websites to research a brand's development over time.