Michael Schwartz Library

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MKT 452: Business-to-Business Marketing: Industry

NAICS lookup
First, identify the NAICS code for your industry. NAICS is a industry code assigned to industries by the U.S. Census. Many databases and other information sources make use of NAICS to organize their data.
Economic Census: Industry Snapshots
Industry Snapshots provide a broad look at the most recent Economic Census data for each industry.
Industry Statistics Portal
The Census Industry Statistics Portal provides references to Census data tables that cover your industry.
Economic Census
The Economic Census is the most detailed survey of United States industries conducted by the Census.
American Factfinder
Use American FactFinder for direct searching of specific tables, geographies, industries, and products in the U.S. Census.

IBISWorld
IBISWorld contains detailed reports of many 5-digit level NAICS industries. These reports use census and other datasets, as well as qualitative analysis to provide the reader with trends, industry performance, the business environment, financial ratios, and more.

ThomasNet
A B2B website that connects buyers with suppliers. Helpful for discovering competitors for discrete products or markets.

Business Source Complete
An article database with a focus on Business and Industry. Search here for articles from scholarly and trade publications, as well as find industry reports and company profiles.