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MKT 495 - Ruggeri Spring 2021
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MKT 495 - Ruggeri Spring 2021
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IBISWorld
*WD-40 is briefly covered under Lubricant Oil Manufacturing.
Market Share Reporter (via Business Insights, CPL)
Search for brief market share reports at the product and brand level (beyond what's available in IBISWorld)
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Search for product + company keywords.
EWG
Consumer information & advocacy organization focusing on awareness of chemicals in food and household products.
EWG Household Cleaners Guide
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Analyze the audiences of brands on Facebook for demographic and psychographic trends
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Find demographics and attitudes for different brand audiences.