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MKT 495 - Ruggeri Spring 2021
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MKT 495 - Ruggeri Spring 2021
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IBISWorld
*WD-40 is briefly covered under Lubricant Oil Manufacturing.
Market Share Reporter (via Business Insights, CPL)
Search for brief market share reports at the product and brand level (beyond what's available in IBISWorld)
Business Source Complete
Search for product + company keywords.
EWG
Consumer information & advocacy organization focusing on awareness of chemicals in food and household products.
EWG Household Cleaners Guide
Facebook Audience Insights
Analyze the audiences of brands on Facebook for demographic and psychographic trends
Facebook Audience Insights tutorial
YouGov Audience Explorer
Find demographics and attitudes for different brand audiences.
