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Michael Schwartz Library

MKT 493 - Fall 2020

Case Resources

In addition to searching in library databases, when conducting Google searches for marketing data, include filetype:PDF as part of your search. Marketing firms will produce full-fledged or summary reports using data they have collected through surveys, studies or platform analytics. 

Always look for some indication of study methodology; ie. sample size, data collection method, or a citation for the data.