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Michael Schwartz Library

216.687.2478

BUS 315 - Yox

Primary Research Resources

Nexis Uni
Use the Company Dossier to access the Executive List function

Reading Resources

Here are several ebooks that walk through different aspects of the start up and customer development/validation process.

Essential Secondary Research Resources

IBISWorld
Provides industry trends, revenues, financial ratios, market indicators, and business analysis for US industries.
ReferenceUSA

U.S. Census
For information on communities' demographics, income, housing, and education, there's no better place than the Census.
Census Business Builder
Use the Census Business Builder to get general business statistics and demographics on your market area.
Richard K. Miller reports
Extensive collection of research publications including statistics and insights on marketing topics

Marketing Plan Resources

Creating A Marketing Strategy
This template covers various different facets of a marketing strategy. You do not necessarily have to adress each section in your marketing plan for MKT 301.

Citing Sources

OWL APA Guide
Quick guide for formatting in-text and reference citations for APA style
Citing Business Databases
Sample citations for business databases; if no author is apparent, use the publisher name.