Michael Schwartz Library

216.687.2478

BUS 315 - Yox

Nexis Uni This link opens in a new window
Use the Company Dossier to access the Executive List function

Here are several ebooks that walk through different aspects of the start up and customer development/validation process.

IBISWorld This link opens in a new window
Provides business reports in industry market research, industry risk ratings, company research, global industry research, and economic and demographic data. Excessive downloads from IBISWorld will trigger an access block. Please be judicious.
ReferenceUSA This link opens in a new window
Provides real-time access to directory information for 10.5 million businesses. Locate every business in the U.S. by company name, location, or type of business. In addition to contact information, ReferenceUSA provides full corporate affiliation linkage, multiple contact names, FAX and toll free numbers, single point mapping, and credit ratings.

U.S. Census
For information on communities' demographics, income, housing, and education, there's no better place than the Census.
Census Business Builder
Use the Census Business Builder to get general business statistics and demographics on your market area.
Richard K. Miller reports
Extensive collection of research publications including statistics and insights on marketing topics

Creating A Marketing Strategy
This template covers various different facets of a marketing strategy. You do not necessarily have to adress each section in your marketing plan for MKT 301.

OWL APA Guide
Quick guide for formatting in-text and reference citations for APA style
Citing Business Databases
Sample citations for business databases; if no author is apparent, use the publisher name.