KYW Radio: The Cleveland Years
by Dr. Richard Klein
The Michael Schwartz Library and EngagedScholarship @ Cleveland State University are happy to announce the publication of another new eBook by CSU's Dr. Richard Klein: KYW Radio: The Cleveland Years.
Today’s commercial radio-industry faces a persistent business problem stemming from the large number of apps and streaming platforms featuring personalized music and podcasts. But clever rivalry among media specialists is not new to the U.S. radio industry. The astonishing success of television during the post-war years dramatically diminished the size of radio’s listening audience. Westinghouse’s KYW rose to the occasion in the 1950's and 60's, resisting the rapid advancement of television by overhauling their out-of-date programming. KYW's hands-on approach transformed the 50,000-watt radio giant into an influential force and a leading Top 40 contender during its nine-year tenure in Cleveland.
This book explores some of the methods used to achieve KYW's business objectives and what lessons we might learn from its experience. The broadcasting model perfected by KYW-Cleveland may well help some of today’s struggling outlets facing unyielding competition from new media.
About the Author
Richard Klein, Ph.D. a recently retired professor of Business and Public Affairs from Cleveland State University, has written a number of books on a wide variety of business topics. His three most popular titles have focused on Cleveland department stores, the U.S. pharmacy industry and Cleveland’s drive-in restaurants. His interest in radio began as a teenager in the ‘60s when he listened to rock and roll music every day. His battery-operated transistor radio opened up a new world to a very energized teen who has remained a loyal radio listener ever since.
Other titles by Richard Klein:
- "Let’s Go Shopping at the Square” Cleveland’s Leading Downtown Department Stores: A Business Legacy
- The Legacy of the Pharmacy Industry: Cleveland, Ohio
- Fast-Food Industry: A Cleveland Perspective 1930-2016
About Michael Schwartz Library Digital Publishing
MSL Academic Endeavors, the publishing imprint of Cleveland State University's Michael Schwartz Library, accepts manuscripts from local authors about the culture and history of Cleveland and Northeast Ohio. We also accept scholarly material from CSU faculty to publish open textbooks and other open educational resources. Books and Open Educational Resources are digitally published in EngagedScholarship @ Cleveland State University, a virtual showcase for CSU’s research and creative output.
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